![]() This can include multiple video experiences, including features to auto-play on loop.įacebook’s Slideshow videos were built for advertisers wanting to reach audiences with slower internet connections. The ad type has been popular so far with retailers and clothing companies as an instant storefront or lookbook.įacebook Instant Experience ads open up a full-screen experience after the first click, which can be further customized with a variety of interactive features. This is perfect for displaying multiple products (or various colors of a single product) plus a video. The Facebook Collection ads showcase multiple images and a main video above it. In fact, Digiday estimated Carousel Ads to be 10x more effective than standard social media ads. It has grown in popularity because its unique scrolling feature allows users to see more content before clicking. Recommended video formats: MP4, MOV or GIFįacebook Carousel Video ads allow brands to showcase multiple videos (or images) and a landing page link within a user’s Facebook feed.Aspect ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only).These Facebook video ads are the sponsored equivalent of in-feed posts, and they follow similar guidelines to in-feed video posts. Each type of Facebook video ad is different, so let’s break down the specs for each type of video you can produce. There are more than 10 million advertisers now on Facebook and having the right specs for your ads can be tricky. Users who may not follow you on Instagram will be able to view and interact with your Stories. Similar to Instagram Stories, you can post Facebook Stories to extend the reach of your posts. ![]()
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